Why You Need to Start Pinning Right Now

Let’s talk about Pinterest, a platform that's often overlooked but holds serious potential for business growth. If you're treating it like just another social media site, you're missing out. Pinterest is more than just recipes and home decor; it's a search engine, and it's time you harness its power.

Pinterest: The Search Engine in Disguise

Pinterest isn't like Instagram or Facebook. People aren't necessarily there for entertainment; they're actively searching for solutions, inspiration, and products. They're looking for answers to their questions, and that's where your brand comes in. Users can discover your products and services through targeted searches and, crucially, they're often ready to click through to your website and buy.

The Long Game with a Long-Term Payoff

Pinterest is a long-term strategy. It takes time for the platform's SEO to work its magic and for your content to gain traction. But here's the beauty: unlike fleeting social media posts that disappear in a few hours, Pinterest pins have a much longer shelf life. A pin you create today can drive traffic to your site for months to come. And that’s why I love Pinterest.

Solutions, Not Just Entertainment

Think about how you use Pinterest. You're probably searching for something specific: a style guide, a tutorial, a product recommendation. Pinterest users are problem-solvers. They're actively seeking solutions, and that’s where your brand comes in. When users click on your pin, they're often further along in the buying process than a casual social media scroller.

Keyword Strategy: How Your Pins Get Seen

To make the most of Pinterest's search functionality, a keyword strategy is essential. Personally, I've been using AI write my pin titles and descriptions. Tools like Chat GPT and Google Gemini are great for quickly generating keyword-rich pin titles and descriptions. Use AI to generate several pin titles and descriptions in one go, then you can batch upload all your new pins to Pinterest.

If you are new to using AI, be sure to write a detailed prompt stating exactly what you want. I recommend using a prompt like “act like a digital marketing expert, and create a keyword rich Pinterest pin title an description for ________.” Fill in the blank with your product, brand information, and audience.

Get Pinning Faster: Free Templates!

I know what you are thinking, where are all of these pins coming from? To help you get started (or level up your game), I've created a set of free pin templates in Canva. These easy-to-use designs are created for with Canva novices in mind. Simply add your photos, change the colors and the titles, and export the files as jpegs. Use Pinterest’s “Create a Pin” interface to upload and edit your pins. The “Publish at a Later Date” button allows you to schedule future pins. I can’t wait to see what you create.

In Conclusion:

Pinterest isn't a maybe; it's a must. It's a powerful tool for driving traffic, reaching your target audience, and building a sustainable online presence. So, stop putting it off and start pinning.

If you would like some one-on-one help, I offer consulting hours where I can design a Pinterest Strategy just for you.