ShopMy Hacks for Small Biz Owners
Let's be real for a moment. We're not all strutting around with millions of followers, casually dropping affiliate links. So, when someone says "shoppable links," my eyes usually glaze over. However, ShopMy makes it easy for small businesses to connect content with actual sales.
ShopMy: Not Just for the Insta-Famous
Think of ShopMy as your mini-storefront that you can sprinkle directly into your online world. Forget earning commissions. Use ShopMy to promote your own products and services. I use ShopMy to display consulting packages, my favorite podcasts, and of course a little shopping fun. It’s like having a "Buy Now" button appear wherever you're connecting with your audience. You no longer have to convince your followers to leave the feed to click the dreaded “link in bio.”
Why Small Businesses will love ShopMy:
Good bye, Link-in-Bio: "Check out my new product. Link in bio!" Then, your customer clicks, lands on a page with ten other links, and… Attention is lost. ShopMy lets you link directly to the product or service you're talking about.
Turn Your Expertise into Easy Purchases: You just dropped some serious knowledge in a blog post or a Substack about the best way to use your handcrafted soap. With ShopMy, you can link right there to the soap you're talking about. This is the perfect tool if you do not have an online storefront or website.
Show Off Your Goods (or Services!) in Context: Did you just post a photo of your latest pottery in a styled setting? Tag it with ShopMy. Did you share a behind-the-scenes video of you packaging orders with your branded stickers? Link to those stickers. Let your audience see the magic and then grab some for themselves.
Track What's Actually Selling: ShopMy can give you insights on what's getting clicked and what's actually turning into sales from your different pieces of content. These analytics are great for figuring out what is resonating with your customers.
Easy Ways to Use ShopMy (No Influencer Posing Required!)
Behind-the-Scenes Sneak Peeks: Showcasing your process? Link to the tools or materials you're using if you sell them or have affiliate links from Amazon.
How-Tos: Did you create a tutorial on YouTube or Instagram about how to best use your product? Link directly to that product within the tutorial. Super helpful and drives sales.
Customer Spotlights: Sharing a glowing review? If the customer mentioned a specific product, link right to it! Social proof + easy purchasing = win-win.
Themed Collections: Group your offerings by subject, season, theme, you name it. It is really up to you.
Your Substack Power-Up: Mention a specific service or product in your newsletter? Link directly to its ShopMy page. Your engaged subscribers are prime for easy purchasing.
It’s Time to get Started!
Need an invitation code to ShopMy? Here you go!
Want more help setting up your ShopMy? This is a great tutorial.
ShopMy empowers you to connect your passion and products directly with your customers. What are some of the creative ways you are using ShopMy? Share your ideas in the comments.